Branding

Brand Storytelling Part 2: 3 tips to building a better brand story.

by Todd Metrokin

“Storytelling is a powerful tool that can help organizations reinforce their relevance, engage audiences in their brand, even influence behavior change. But many marketers are participating in storytelling without a clear understanding of where they are in the story or how to effectively contribute …”

Continue reading: http://creativestudiodc.ogilvy.com/brand-storytelling-3-tips-to-building-a-better-brand-story

By |April 5th, 2013|Branding, Library, Storytelling, Todd Metrokin|Comments Off on Brand Storytelling Part 2: 3 tips to building a better brand story.

Brand Storytelling Part 1: Time to get comfortable with a good story.

by Todd Metrokin

“If the headlines above are any indication, you’ve probably been hearing a lot about brand storytelling over the past year. In case you didn’t think it applied to your role or company, I hope you’ll follow this series to better understand how you are already involved and how you can harness storytelling to help your company or client …”

Continue reading: http://creativestudiodc.ogilvy.com/brand-storytelling-time-to-get-comfortable-with-a-good-story

By |March 26th, 2013|Branding, Library, Storytelling, Todd Metrokin|Comments Off on Brand Storytelling Part 1: Time to get comfortable with a good story.