by Todd Metrokin

“If the headlines above are any indication, you’ve probably been hearing a lot about brand storytelling over the past year. In case you didn’t think it applied to your role or company, I hope you’ll follow this series to better understand how you are already involved and how you can harness storytelling to help your company or client …”

Continue reading: http://creativestudiodc.ogilvy.com/brand-storytelling-time-to-get-comfortable-with-a-good-story